. >> reporter: to woo potential hires, zocdoc offers free healthcare for employees and their family, catered lunch every day, flex time, and unlimited vacation. those perks were only part of what attracted new hire blair baumwell. >> i was looking at the web site, i was actually booking an appointment of my own, and saw that they were hiring. so, i thought, "hey, why don't i look at it? because i worked in the healthcare industry, i'm really passionate about it." >> reporter: unfortunately for these firms, the search for software engineers and other high skilled workers is not likely to get easier. >> for many years, we haven't been graduating enough of these people. and it's a sad story that we haven't adjusted, or we don't create an educational system that really signals to students and provides them incentives and information that this is where the jobs are. >> reporter: but thrillist and zocdoc aren't giving up, doing all they can to attract workers and make them feel at home. erika miller, nbr, new york. >> tom: tomorrow on nbr, we'll continue our job retraining coverage with a